Seronne
A storefront built for a brand that doesn't shout.
The client's previous site was a template storefront that made a handmade, limited-run product line look mass-produced. Nothing about the browsing experience matched the slowness and intention of the brand.
Rebuilt from scratch on Next.js with a custom design system in dark gold and charcoal. Added wishlists and restock signups so customers could track pieces without pressure, and replaced generic 'related products' with a recommendation engine based on actual co-purchase patterns.
A storefront that feels considered rather than templated, with working wishlist and restock flows now live in production.
The problem with fast fashion templates
Most e-commerce themes are built for volume. This brand needed the opposite: fewer, better products, presented with room to breathe. Every default Shopify or WooCommerce pattern worked against that.
Data model first, design second
Before any UI, the Prisma schema was built around real product behavior: limited runs, restocks, and waitlists. The design followed the data, not the other way round.
What shipped
Wishlist and restock-signup features are live. Frequently-bought-together recommendations are mid-rollout, built on real order data rather than a generic 'customers also viewed' widget.